Paws & Perks
A Pet Treat Startup Powered by Prep Partners
Background
Paws & Perks is a rapidly growing pet treat brand known for crafting high-quality, all-natural snacks for dogs. Their goal was to expand distribution through a reliable pet care fulfillment partner getting their treats into the hands of pet lovers not only online, but also through boutique pet stores, independent coffee shops, and specialty retailers across North America.
To support their growth, they turned to Prep Partners Group to manage fulfillment and retail logistics—helping them scale efficiently without compromising the customer experience.
Objectives
Simplify and scale drop-shipping to small retailers and cafés
Launch and manage branded retail display units across key regions
Fulfill both direct-to-consumer and wholesale orders from a single inventory source
Eliminate in-house logistics complexity and allow focus on product and marketing
Strategy & Implementation
Integrated Fulfillment Pipeline
E-commerce orders and wholesale restocks flow directly into Prep Partners' system, allowing for seamless fulfillment with full visibility.Retail Display Rollout
Prep Partners facilitated the design, production, and distribution of eye-catching countertop displays—placing them in local pet boutiques and café chains that align with the brand’s lifestyle appeal.Centralized Inventory Management
Online and retail orders are fulfilled from the same warehouse, eliminating stock fragmentation and enabling flexible, rapid response to demand changes.
Results & Impact
➡️ Expanded physical reach: 50 retail units were deployed in the first year, significantly boosting local exposure and impulse purchases
➡️ Streamlined logistics: Prep Partners managed the entire fulfillment operation, reducing operational burden for the brand
➡️ Multi-channel strength: Balanced direct sales with third-party retail growth, increasing brand visibility and access
➡️ Consistent service: High fulfillment accuracy and delivery performance enabled customer trust and repeat business
Why This Partnership Works
Scalable logistics for startups: Low-friction onboarding and flexible order volume support
All-in-one fulfillment: One partner, one inventory source, multiple channels
Brand-focused retail design: Custom displays tailored for high-engagement locations
Operational reliability: Consistent service metrics make scaling feel safe and sustainable
Looking Ahead
Goal to expand to 120+ retail units in the next 12 months
New partnerships with regional café chains and specialty pet retailers
Introduction of seasonal SKUs and faster retail restocking programs
Exploring regional distribution hubs to reduce shipping times even further
Summary
With Prep Partners Group, Paws & Perks turned logistics from a bottleneck into a competitive advantage. By combining efficient drop-shipping, custom retail deployment, and reliable DTC fulfillment under one roof, the brand built a strong operational foundation to support its next phase of growth in both online and retail markets
